Join our « Master the Art of Sales » workshop presented by André Lavigne.


  • Wednesday June 12th from 10 a.m. to 12 p.m.
  • In-person event at our offices at 3680 Rue Jeanne-Mance, Montreal (map).
  • Cost of the workshop : $20 *
  • Only 25 spots. Book yours quickly!

Understanding the mechanics of sales; no sales, no business.


  1. Sales are simply an exchange to fulfill a need or desire.
  2. What are we exchanging, what is the value of our offer in the eyes of the customer? How to discover the need or desire in our interlocutor?
  3. How to communicate, how to align our discourse with the interlocutor?
  4. How to facilitate discussions and move them towards a mutually beneficial outcome?
  5. In short, better communication for persuasion.
  6. Finally, we will discover together what interpersonal communication skills are essential for your success.


Book my spot

* Once you’ve registered, we’ll send you the information you need to make payment and confirm your attendance. 


Presented by André Lavigne, Growth Coach | Author | Speaker |

André has over 30 years of experience as a growth coach, trainer, speaker, but above all, a sales professional. As a sales professional, manager, and coach, André has worked internationally on all 5 continents. Author of a book: « Demystifying and Mastering Sales » to share his passion for sales.